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15 new products added in the past 30 days
STEMREGEN® Release Sport
Pterostilbene and notoginseng target muscle recovery and stamina in an NSF Certified for Sport format, with colostrum removed to keep it clean for drug-tested athletes. Two capsules daily, two more after hard training or competition.
Our Take
Training hard is the easy part. Staying consistent depends on how well you bounce back between sessions. Release Sport centers on pterostilbene, which has documented support for muscle recovery, and notoginseng, a traditional adaptogen linked to strength and stamina. Unlike the standard Release formula, Sport removes colostrum, which carries a growth factor on WADA's banned list, making this the version built for tested athletes. NSF Certified for Sport, the same standard recognized by USADA and MLB. See more details
Thorne Protein Optimizer
A five-strain probiotic plus shelf-stable Bacillus coagulans in one capsule, built to help your gut absorb more amino acids from the protein you already eat. Take with your biggest protein meal of the day.
Our Take
Hitting your protein number doesn't guarantee your muscles get it — that gap is digestion, not intake. Protein Optimizer pairs a five-strain probiotic blend with shelf-stable Bacillus coagulans to help your gut pull more amino acids from every meal, easing the bloating that shows up when protein and training volume both climb. One capsule daily with your biggest protein meal. See more details
Garmin Fenix 9 Pro
The first fēnix with a full titanium case, not just a titanium back plate. A 3,000-nit AMOLED display stays readable in full sun, and a thinner build than the fēnix 8 Pro carries deeper training, recovery, and health tracking on your wrist.
Our Take
Bash your wrist on a rock wall or a bike crash and the fēnix 9 Pro doesn't register it. Nano-molded titanium bonds to a polymer core at the molecular level, giving Garmin a full-metal case that resists scratches and dents without adding bulk. The 1.5-inch AMOLED display hits 3,000 nits, twice as bright as the fēnix 8, so it stays legible on the brightest ridgeline or open water swim. It's also thinner than the watch it replaces despite the titanium. Continuous heart rate, HRV, Body Battery, and an onboard ECG give you a full read on recovery, not just steps. See more details
Optibac Probiotics For Women
Most probiotics are formulated for the gut. Optibac For Women targets the vaginal microbiome with 3 clinically trialled Lactobacillus strains proven to reach the right place within 3 to 4 days. 30 years of research. 2,500 women studied.
Our Take
Training hard disrupts more than just your muscles. Hormonal fluctuations, high-carb fueling, antibiotics, and the physical demands of endurance sport can all throw off the bacterial balance of the vaginal microbiome, leaving female athletes more vulnerable to the discomfort that follows. Optibac For Women delivers targeted daily support with three Lactobacillus strains, including the world-renowned GR-1® and RC-14® combination, clinically trialled in over 2,500 women across more than 25 studies and 30 years of research. Taken orally, these strains are proven to reach the vaginal flora alive within 3 to 4 days and colonize within one week. Each capsule delivers 2.5 billion live cultures, no refrigeration required, vegan friendly, dairy and gluten free. One capsule daily with breakfast. Intimate health is part of total body resilience, and this is the daily foundation that keeps it stable. See more details
fatty15 C15:0 Fatty Acid Supplement
A single, pure dose of pentadecanoic acid (C15:0), the essential fatty acid that reinforces cell membranes under training stress. One ingredient, plant-based capsule, third-party tested. One to two capsules daily.
Our Take
Endurance training puts steady mechanical and oxidative stress on your cell membranes, and pentadecanoic acid, or C15:0, is a structural fatty acid your body needs but cannot make well on its own. Fatty15 delivers one pure dose in a plant-based capsule, nothing else in the formula to interact with your stack. C15:0 engages AMPK and mTOR, pathways your body already uses to manage energy and repair, and helps stabilize the fatty layer in your cell membranes rather than chasing inflammation after the fact. Take one to two capsules daily and give it several weeks to judge how you feel. See more details
Raw Nutrition Endurance Gel
RAW Endurance Gel delivers 25g of fast-absorbing carbohydrates with zero artificial ingredients or gut-wrecking fillers. Unflavored and Unflavored Caffeine versions so you can match your fuel to your effort. Informed Sport certified clean.
Our Take
Most gels make you choose between fast fuel and a happy stomach. RAW Endurance Gel puts 25g of clean carbohydrates in a pocket-sized pack that goes down smooth and absorbs fast without the gut distress that sidelines so many efforts. Two versions: unflavored for steady reliable energy on every training day, and unflavored caffeine when you need an extra edge on race day or during high-intensity efforts. Same clean formula either way. Informed Sport certified so you know exactly what you are putting in your body day in and day out. Take one gel 20 to 30 minutes before efforts lasting 90 minutes or longer, repeat as needed, and chase with water. Fuel for the work, not work to get fuel. See more details
Great Lakes Wellness Colostrum Capsules
1500mg of bovine colostrum in three capsules — no measuring, no mixing. Immunoglobulins for daily immune support and growth factors for gut lining integrity. Built for travel days and heavy training blocks when your routine gets tight.
Our Take
Travel days and heavy training blocks are exactly when your immune system takes a hit — and when a scoop-and-shake supplement gets skipped. Great Lakes Wellness Colostrum Capsules fix that. Three capsules deliver 1500mg of bovine colostrum with nothing to measure or mix. The immunoglobulins build steady daily immune defense instead of scrambling once you're already run down. Growth factors support gut lining integrity, which takes a direct hit when training volume climbs. Three capsules daily with water. No shaker, no excuse to skip it on the road. See more details
Momentous Creatine Chews
5g creatine monohydrate in chew form. Momentous Signature Spec™, pharmaceutical-grade purity, NSF Certified for Sport. Mango, Lemon Lime, or Strawberry. Five chews daily — no powder, no measuring.
Our Take
Creatine works. Mixing powder gets old fast, especially when traveling or trying to get out the door. Five chews daily in Mango, Lemon Lime, or Strawberry, each using Momentous Signature Spec™ formula made in a pharmaceutical facility with tighter purity limits than standard creatine monohydrate. Five grams daily replenishes ATP for stronger contractions, faster recovery, and sharper focus when you are short on sleep. NSF Certified for Sport. Keep a pack in your gym bag and stop finding reasons to skip it. See more details
GoodPhyte OG
800 FTUs of phytase breaks down the phytic acid in grains, legumes, and nuts so the iron, zinc, magnesium, and calcium in those foods actually reach your bloodstream. Better absorption from what you already eat.
Our Take
Grains, legumes, nuts, and seeds carry phytic acid — a compound that binds to iron, zinc, magnesium, and calcium before your gut can absorb them. Those minerals are on your plate, just out of reach. GoodPhyte OG delivers 800 FTUs of phytase per capsule, the enzyme that breaks those bonds so minerals actually reach your bloodstream instead of passing through unused. No diet overhaul, no extra mineral supplements. Take one to two capsules with meals if meat and dairy dominate, three to four if grains and legumes do the heavy lifting. See more details
AVRO Focus
200mg PharmaGABA and 250mg Cognigrape — no caffeine, no sugar, no artificial sweeteners. For hour three of a ride, race-week logistics, or the afternoon slump when you need focus without another coffee.
Our Take
Attention is the first thing to slip on a long day — hour three of a ride, race-week logistics, the afternoon desk stretch between sessions. AVRO Focus handles those windows without adding more caffeine to a day that already has plenty. Cognigrape is a standardized grape polyphenol extract studied for attention, memory, and mental clarity. PharmaGABA settles the mental noise so concentration has less competing for it. No stimulants, no sugar, no artificial sweeteners. One stick in cold water 20 minutes before a deep work block or the midday slump. Locked in for hours, no crash after. See more details
Nuun Energy Caffeine + B Vitamins
300mg sodium, 80mg plant-based caffeine, and B6, B12 in one effervescent tablet. Five electrolytes dosed for workout sweat loss. One bottle handles hydration and a focused energy lift — no sugar spike, no separate pre-workout needed.
Our Take
By hour two of a long effort, sodium loss and mental fatigue show up together. Nuun Energy handles both in a single tablet — 300mg sodium for workout-level sweat loss, 80mg of plant-based caffeine from green tea for a focused lift without the spike-and-fade, and B6 and B12 to help your body convert fuel into usable energy instead of leaning on caffeine alone. One gram of sugar, five electrolytes. Drop one into 16oz of water before training or use it in place of an afternoon coffee when you need fluid and focus without the sugar. See more details
Everyday Athlete Performance Gels
Two gels, one daily system. Energy Gel delivers 75mg caffeine, beetroot nitrates, and Palatinose 10 minutes before training. Refuel Gel brings whey protein, collagen peptides, and creatine HCl right after. No planning required.
Our Take
Most athletes nail their pre-workout fuel and then walk to the car and forget about recovery entirely. The Everyday Athlete Fuel System fixes that with two gels designed to work as a pair. Energy Gel goes down 10 minutes before your session: 75mg caffeine, beetroot nitrates, L-citrulline, and a dual-carb blend anchored by slow-release Palatinose to keep energy steady instead of spiking out. Refuel Gel follows 10 minutes after: whey protein and collagen peptides for muscle and joint recovery, creatine HCl to restock what your muscles burned through, and another dual-carb blend to refill glycogen. For sessions over an hour, add an Energy Gel every 30 minutes mid-session. Two-a-day athletes can run the full system around each workout. One order covers both ends of your training day. See more details
The Feed Ice Hat
Built to carry ice against your scalp, where cooling actually hits fast. The crown holds a real load, the drawstring locks it in, and meltwater runs straight down your head and neck. Fill it, wear it, refill at every aid station.
Our Take
You know the feeling at mile 18 when your core temp climbs and your pace starts slipping before your legs even give out. Ultrarunners have been stuffing ice under caps for years because it works, but half that ice is gone before the next aid station. The Feed Ice Hat holds a real load of ice in a dedicated crown compartment, drawstring closed, sitting against your scalp. As it melts, that cold water pulls heat away through the dense network of blood vessels right at the surface. Fill it two thirds full, dial the back strap once the crown is packed, and go. Top off at every cooler you pass. No batteries, no gel packs to freeze the night before. Just ice and a hat built around the job. See more details
Ascent Clean Hydration
800mg of electrolytes per stick — 500mg sodium and 300mg potassium matched to what training pulls from your system. Four grams of cane sugar for faster fluid uptake. Zero artificial flavors or sweeteners.
Our Take
Sweat pulls sodium and potassium out faster than plain water replaces them, and that imbalance shows up as cramping and a stalled pace long before you expect it. Ascent Clean Hydration delivers 500mg sodium and 300mg potassium per stick — matched to what training actually pulls from your system. The 4g of cane sugar travels the same gut absorption pathway as sodium, pulling water into your bloodstream faster than electrolytes alone. Zero artificial flavors, zero artificial sweeteners. One stick daily, a second before hard efforts, and a fresh dose at the halfway point of anything past 90 minutes. See more details
Ride Like Mo T-Shirt
A performance tee honoring Moriah "Mo" Wilson, the most decorated off-road cyclist in the country. Lightweight, moisture-wicking Athletifreak fabric with her signature "Ride Like Mo" graphic. A portion of proceeds goes to the Moriah Wilson Foundation.
Our Take
In under three years of gravel and mountain bike racing, Mo Wilson became the most decorated off-road cyclist in the country. She raced with a work ethic and grace that made everyone around her better. This Athletifreak performance tee carries her "Ride Like Mo" chest graphic in her spirit's colors, with Moriah Wilson Foundation and The Feed co-branded sleeve logos. The lightweight, moisture-wicking fabric is built to move with you on the rides that actually count. A portion of every purchase funds the Moriah Wilson Foundation, a 501(c)(3) expanding access to recreation, sports, and education nationwide. Wear it on the rides that matter. Ride like Mo. See more details
Revive Longevity Core
Six ingredients targeting mitochondrial renewal, NAD+ preservation, and stress resilience together. Urolithin A, PQQ, CoQ10, Apigenin, Rhodiola, and BioPerine — each dosed to match published research. Built for athletes who want the complete system.
Our Take
You may be putting in the same hours but recovery isn't landing the same way. Part of that comes down to mitochondria — the structures inside every cell that turn fuel into usable energy. As you age, damaged units pile up faster than your body clears them, and your cellular energy capacity drops with it. Most longevity products pick one piece of that problem. Longevity Core addresses three simultaneously. Urolithin A triggers your cells' process for clearing worn-out mitochondria. PQQ supports building new ones. CoQ10 keeps the energy assembly line running inside both. Apigenin supports normal regulation of the enzyme that breaks down NAD+ with age. Rhodiola buffers the stress response that would otherwise accelerate the whole decline. BioPerine ensures more of it actually absorbs instead of passing through unused. Six ingredients, each dosed at the amount used in published research. If single-ingredient longevity products left you feeling like something was still missing, this is why. See more details
Bare Performance Nutrition PRE
200mg caffeine, 3.2g CarnoSyn beta-alanine, 300mg Alpha-GPC, L-Citrulline, and Betaine — fully disclosed, no proprietary blends. NSF Certified for Sport, tested for 290+ banned substances. One scoop 20–30 minutes before training.
Our Take
Three sets in, the weight feels heavier than it should, and your focus starts slipping right when it matters most. That is not always a fitness problem — a lot of the time it starts before you ever touch the bar. BPN PRE puts every ingredient and dose on the label — no proprietary blends, no guessing what you are actually taking. The 3.2g CarnoSyn beta-alanine buffers the burn that builds mid-set so you can hold the rep longer. Two hundred milligrams of caffeine dials in your nervous system, and 300mg of Alpha-GPC sharpens the mind-muscle connection when your set gets hard. L-Citrulline and Betaine support blood flow and muscle pumps throughout the session. NSF Certified for Sport, tested for 290+ banned substances. Mix one scoop in cold water 20–30 minutes before training. Stop wondering what is actually in your pre-workout and use the one that puts it all on the label. See more details
Maurten Gel Mix 480
120g of carbs per sachet, dissolved in 200ml water and carried in a flask. Maurten's pH-sensitive hydrogel technology in a new format built for long efforts. Add Cola, Menthol, Orange, or Apple if flavor fatigue sets in.
Our Take
You're 4 hours into a long effort and reaching for another gel starts to feel like a chore. Gel Mix 480 changes that equation. One sachet mixed into 200ml of water gives you 120g of carbohydrates in a flask you carry and sip across the whole effort, or split into two 60g pours if you want to pace it out. Same pH-sensitive hydrogel technology as the rest of the Maurten lineup, so it stays liquid until it hits your stomach, then gels and carries carbs through without the distress. No flavor, no preservatives, no color. Drop in a Maurten Addition after mixing if you need variety on a long day. Mix it the night before and it keeps sealed in the fridge for up to 72 hours. One prep, one flask, ready when the miles stack up. See more details
Lucky Energy Gummies
128mg caffeine balanced with 160mg L-theanine plus 7g prebiotic fiber. Lucky Energy Gummies give you clean, focused energy without the crash or the GI stress that tanks training days. 50 calories, no artificial colors, tastes like actual candy.
Our Take
It's 2pm and you're between sessions. A can of something neon sounds awful and another coffee will cost you sleep tonight. Lucky Energy Gummies were built for exactly that window. Each pack of 8 delivers 128mg caffeine alongside 160mg L-theanine to smooth the ride, 500mg maca root, 30mg Panax Red Ginseng, taurine, and 7g of prebiotic fiber — because hard training beats up your gut and most energy products make it worse. Made with pectin and fruit juice for color, 50 calories, no artificial anything. Pop a pack 20 to 30 minutes before your workout or keep them in your bag for travel days when a full pre-workout is overkill. See more details
Klean Athlete Joint and Muscle
TamaFlex® targets joint inflammation at two pathways, VitaCherry® tart cherry dials down muscle soreness, and AstaReal® astaxanthin protects at the cellular level. Four ingredients, all plant-based, NSF Certified for Sport. Two capsules daily with a meal.
Our Take
Back-to-back training days are where fitness is built and where joints quietly accumulate the inflammation that chips away at mobility over weeks and months. That nagging knee, that stiff hip, the shoulder that never fully loosens up before the swim start — Klean Joint and Muscle is built for exactly that. TamaFlex® is a patented tamarind and turmeric blend that targets the two main inflammation pathways driving joint discomfort, with three published clinical studies showing measurable improvements in comfort, stiffness, and range of motion in as little as five days. VitaCherry® delivers 480mg of whole tart cherry to dial down muscle soreness and oxidative stress between hard sessions. AstaReal® astaxanthin — one of the most potent natural antioxidants available — protects muscle and joint tissue at a cellular level. Vegan, gluten-free, non-GMO, NSF Certified for Sport. Take two capsules with your evening meal and let the compounds work while your body is already in recovery mode. See more details
Amacx Recovery Bar
Glycogen first, then protein. The Recovery Bar delivers 22g fast-absorbing carbs so your body can actually use the 20g triple-source protein blend that follows. NZVT certified. Eat within 45 minutes of finishing.
Our Take
You cross the finish line and your muscles are already breaking down. Your glycogen stores are empty, and without carbohydrates on board first, the protein you eat does almost nothing. Amacx built this bar around that biology. Twenty two grams of fast carbs hit first, then the 20g blend of whey, milk, and soy protein delivers amino acids in waves across different absorption windows. Your muscles get a sustained supply, not one spike that fades. The bar is deliberately low in fat and fiber so a tired gut can actually process it fast. Eat one within 45 minutes of finishing. Stack it with Amacx Cherry Juice+ to cover inflammation too. See more details
Bicarb 3.0
Sodium bicarbonate works. Bicarb 3.0 uses a sodium alginate gel matrix to deliver micro-beadlets of bicarb directly to your small intestine — no GI distress. Weight-based dosing at 0.2g per kg bodyweight. Take 60 to 120 minutes before your event.
Our Take
You're at 600m of an 800 and your legs are on fire. That burn is lactic acid shifting your blood pH, and your body is losing the fight to buffer it. Sodium bicarbonate has been fixing this for decades at the Olympic level — the barrier was always stomach destruction before the gun even went off. Bicarb 3.0 wraps micro-beadlets of bicarb in a sodium alginate gel matrix that protects them through your stomach and releases in your small intestine where absorption is clean. Collegiate 800m runners have broken 1:46 on it. Coaches are reporting 1 to 3 second improvements per event. Dose at 0.2g per kilogram of bodyweight your first time, work up to 0.3g per kg, and take it 90 to 120 minutes before your effort. Start in training, never on race day for the first time. See more details
Quicksilver Scientific GLP-1 Amplifier
Appetite chaos after big training blocks is a GLP-1 problem. This liquid formula uses berberine, cinnamon bark oil, and liposomal delivery to support your body's own hunger and blood sugar regulation. Steady energy and fewer cravings.
Our Take
Three weeks into a high-volume build, your hunger becomes a separate entity. You're starving at 10am, then weirdly not hungry at dinner, then raiding the kitchen at midnight. That's your GLP-1 signaling breaking down under training load. This formula uses berberine and cinnamon bark oil to help your cells process blood sugar more efficiently, plus resveratrol and quercetin to knock back the inflammation that accumulates after hard efforts. The liposomal nanoemulsion wraps every ingredient in tiny fat particles so your gut actually absorbs them. Take 1 teaspoon twice daily, hold it under your tongue for up to 90 seconds, then swallow. Time it 20 minutes before breakfast and dinner on an empty stomach. See more details
Pure Encapsulations Calm Mind
Two clinically studied botanicals — Theracurmin enhanced-absorption turmeric and affron saffron — in one clean capsule. No sedation, no stimulant crash. Built for athletes who need their mental state as dialed in as their training. Two capsules daily.
Our Take
Hard training weeks stacked on top of work and life put your mental state under just as much pressure as your body. Calm Mind is a targeted two-ingredient formula that supports emotional balance without sedation, stimulant crashes, or a label full of things you need to look up. Theracurmin is a specially processed turmeric that absorbs far better than regular curcumin extract — so you are actually getting the anti-inflammatory benefit instead of passing most of it through unused. Affron saffron is a concentrated extract studied specifically for its effect on mood and emotional well-being. Two different angles, one clean capsule, twice a day between meals. Free from gluten, dairy, soy, eggs, tree nuts, peanuts, and artificial colors or flavors. This is not trying to knock you out or wire you up. It is built for athletes who want their mind as dialed in as their training plan. See more details
SiS Immune Tablets
200mg Vitamin C, 2.5mg Iron, and BC30™ probiotic in a 9-calorie effervescent tablet. Clinically dosed to maintain immune strength during hard training without blunting your adaptation. Informed Sport certified. One tablet daily in 500ml water.
Our Take
Every hard session temporarily suppresses your immune system — that is the window where the coughs, colds, and upper respiratory bugs that derail training blocks get in. Most athletes never connect a heavy training week to getting sick two days later. SiS Immune Tablets are built specifically for that gap. The 200mg Vitamin C dose is deliberate — consumer supplements often pack 1,000mg or more, but at that level around a session you can actually blunt your body's training adaptation. SiS hits the clinically supported level that maintains immune strength without getting in the way of getting fitter. BC30™ probiotic supports digestive balance and healthy immune function, because a stable gut means a more resilient athlete during high-volume blocks when stress on the body is highest. Nine calories, dissolves clean in 500ml of water, Informed Sport certified. Drop one in your morning water, stay consistent through your hardest training weeks, and stop losing fitness to bugs you could have avoided. See more details
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